Local Search Engine Optimisation Case Study

Local SEO can be very important for a wide range of businesses offering services or retail sales to a geographic area.

Read on for details on how I helped move a company right up the ranks to get the results they need.

Green Cubed Architectural Solutions in Teddington - Website Design, Development and SEO

The brief:

Green Cubed is an architectural solutions practice with a focus on sustainable methodologies of building with many years of experience.

Founded by industry expert and specialist Jeff Radwell, Green Cubed operates in both the commercial and residential space.

Jeff approached me to discuss his ranking on Google.

He had made some initial efforts to help with ranking, but as his existing site was built on a limited platform, there was little else that could be done to improve results.

The website was very low down on search results, past the 8th page (or around 70th) for key terms.

After rebuilding the website with a more suitable, optimised foundation, we were able to look at ways of better ranking the site on Google for key terms.

What I did:

As a locally-focussed business, we looked at search volume data for related terms to planning permission, building regulations and architectural drawings.

We eliminated unsuitable terms from our targets, and looked more specifically at ‘long-tail’, descriptive keyword phrases.

We also analysed the competition, which is quite significant in this space.

We decided to focus on two key phrases for people further down the buying cycle on planning permissions and building regulations, with a focus on the local area.

I built two specific pages for each keyword phrase target, optimising content within the page and in meta tags and titles.

We also looked at building backlinks – Jeff helped to register Green Cubed with any relevant business directories within the area or the industry.

After a little while of monitoring and re-indexing on Google’s part, we gradually climbed the ranks to 1st position for one term, and the first page for the other.

In a relatively short time period, we managed to make a huge change to the ranking of this business on the world’s go-to information source, Google.

The SEO landscape is changing regularly, and we are currently working on some further plans for Green Cu3ed, so watch out for an update in the near future.

The Results!

Took the Green Cubed website from around #90 to the #1 spot for specific term related to  ‘Planning Permissions’.

Ranked with a top 5 spot for another relevant term around ‘Building Regulations’.

What did they say?

“We had an initial brief where Jon carefully listened to my needs.

He was also happy for us to work together, in rebuilding my Architectural web-space and work on the dark art of SEO.

He was patient with my numerous minor tweaks and in developing the brief as the project grew.

Jon worked speedily and efficiently throughout, always available and I would not hesitate in recommending Jon to fellow professionals. 5 star service.”


– Jeff Radwell, Director at Green Cu3ed Architectural Solutions

Curious about whether SEO can help your business?

Why not send me a quick note for a no-obligation chat on how I could help you and your business?